Guanxi in the Chinese Web - a Study of Mutual Linking
- Valerie King(University of Victoria)
- Louis Lei Yu(University of Victoria)
- Yan Zhuang(University of Victoria)
Guanxi is a type of dyadic social interaction based on feelings ("qing") and trust ("xin"). Long studied by scholars of Chinese origin, it has recently drawn the attention of researchers outside of China. We define the concept of guanxi as applied to the interaction between web sites. We explore methods to identify guanxi in the Chinese web, show the unique characteristics of the Chinese web which result from it, and introduce a mechanism for simulating guanxi in a web graph model.
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