Towards Robust Trust Establishment in Web-Based Social Networks with SocialTrust
- James Caverlee(Texas A&M University)
- Ling Liu(Georgia Institute of Technology)
- Steve Webb(Georgia Institute of Technology)
We propose the SocialTrust framework for tamper-resilient trust establishment in online social networks. Two of the salient features of SocialTrust are its dynamic revision of trust by (i) distinguishing relationship quality from trust; and (ii) incorporating a personalized feedback mechanism for adapting as the social network evolves.
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